The January 2021 Mega Sale (Auction #129)
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This 1969 San Bernardino poster was produced to promote a Led Zeppelin concert at the legendary Swing Auditorium, with the great Jethro Tull also on the bill as support. The venue - a now defunct 10,000 seat arena in southern California - quickly became historic for housing some of the most amazing concerts throughout the sixties & seventies, including Louis Armstrong, The Grateful Dead, Ike & Tina Turner, Elvis Presley and many more. 

 

Original Printing Led Zeppelin posters are highly sought after by the most experienced collectors. The band epitomized Rock music and grew to larger than life proportions in a few short years. The Bands’ posters from their early years demand high prices and hardly ever come up for sale. This is because this type of advertising was not necessary after their first few years. The word spread quickly about Zeppelin and in short time they were selling out cavernous arenas & stadiums around the world, so the need to promote with posters was not a primary concern.

 

This is only the third example of this ultra rare poster we have offered in over 13 years. We sold a severely damaged copy of this poster in our December 2013 sale for $1700. Another example in similar condition reached $3766 in our March 2015 auction. This piece is 100% Original with no restoration, and may not surface again for collectors for many years!

 

Poster – Led Zeppelin, Swing Auditorium

Grade – PAE Extra Fine "67"

Bands/Bill – Led Zeppelin, and Jethro Tull

Venue - Swing Auditorium

City – San Bernardino, California

Date - 8/8/69

Dimensions – 11 3/32” x 17”

Printing – OP-1, Original Pre-Concert First Printing

Artist – Sokolis

Series/Promoter – Son Productions

Paper Type – Super Thin

Condition Details - 100% Original with no restoration. Hard horizontal crease, edge tears, tape pulls, several tears on the bottom, pinhole and tear top edge. View the detailed high res photo of this lot. Click on the thumbnail photo, to see an enlarged photo. Click a second time on the magnifying glass in the upper right corner of the enlarged photo. A super high res image with every millimeter will now be clearly displayed. For a personalized eyewitness examination call 410-464-6180, 11:00 am to 6:00 pm eastern.

 

*****This Poster is available for inspection at our gallery, by appointment. *****

 

*A 20% Buyers Premium will be added to the final hammer price of this lot.*

1969–Led Zeppelin-Jethro Tull-Swing Auditorium Concert Poster-SCARCE ORIGINAL PRINTING! PAE Graded Extra Fine 671969–Led Zeppelin-Jethro Tull-Swing Auditorium Concert Poster-SCARCE ORIGINAL PRINTING! PAE Graded Extra Fine 67
1969–Led Zeppelin-Jethro Tull-Swing Auditorium Concert Poster-SCARCE ORIGINAL PRINTING! PAE Graded Extra Fine "67"
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